Advertising Design And The Research About Consumer Psychology

The twenty-first century, accelerate the pace of modern society, extraordinary amount of information, advertising as apowerful form of publicity a profound impact on our lives, aesthetic and consumption. As modern advertising information, more and more attention on your audience more and more intense competition, it will be many a day surrounded by all kinds of advertisements. If the ad and its mode of transmission of the lack of creative expression, then, will not be a cause for concern, not to bring any benefits to the enterprise.Advertising Federation of outstanding giving a fresh feel, to give products unlimited vitality. As Coca-Cola's advertising, the last century, continues to introduce new and constantly inject new creativity, as Coca-Cola people's minds forever. At the same time, advertising a consumer guide consumers through advertising that consumers can choose their desired lifestyle items, which are provided with advertising information choices. There is another important function of advertising is to stimulate the consumer's personal consumption. Consecutive advertisements, is on the consumer's interest and desire to continue to stimulate the material, which led to the desire of consumers to buy, thus contributing to its purchase.Powerful media in the modern context of the rapid development of the advertising industry, has become an important promotional power. Whether we watch television, to the movies or surf the Internet, can see the ads. As more and more information of modern advertising, the advertising competition for the audience's attention more and more intense. As more and more information of modern advertising, the advertising competition for the audience's attention more and more intense.Every day each person will be surrounded by many kinds of advertising, but a conscious note, and enter the minds of advertising are only a dozen.Only enter the consciousness of advertising is valuable, can affect the consumer.People of modern advertising is an important basic necessities of life factors, we live in the purchase of goods, consumer goods, the general's will choose those with advertising, brand of products that allow consumers to feel assured, reliable quality.Therefore, advertising must be products and markets, consumer psychology combine in order to better achieve the purpose of advertising. The topics to study from a creative point of view what consumers buy goods, driven by motives, and then explore the motivation for such purchases raised design creativity, and tap the potential buyers.And to promote the art of advertising and entertainment, to meet the aesthetic needs of consumers psychologically, many advertising campaigns that only a strong expression of art and advertising much more easily aroused the attention and interest of consumers, play a consumer guide effect.Before doing research, I reviewed in a rigorous manner at all times a lot about creative design, advertising target market analysis, consumer psychology literature, comparing the different times of the advertising practices in different creative expression but also through the analysis of the advertising development process, the design of modern advertising creative interpretation of the performance impact on consumers. In our hands a lot to prepare the theoretical basis, the combination of the development background of the times, truly the combination of theory and practice, dialysis, creative design embodied in the market value. Creative process in business are many factors to consider, and one for research and analysis of consumer psychology is very important. Only by understanding the consumer psychology to practical methods and strategies used for targeted advertising campaign, and in the campaign process, to produce consumer goods attention, arouse interest, enhance memory, stimulate the desire to buy at the same time to take expeditious action to encourage consumers to buy. In the purchase process, the ads for different consumer groups, education levels, and social levels of persuasion and orientation, respectively. Therefore, in advertising design in research on the psychology of consumers will be a long-term work. Consumers to make purchase of goods this action is not only a mental process, but also a thought process, understanding and thinking is the result of a post-rational action. So, consumers buy goods before the thinking and understanding of how the goods? Discussed below will make a further answer. I hope this article on the creative design proposed in the innovative design elements, and cause consumers to purchase motivation for the likes of friends, print ads designed to provide some reference. Research in the future on the road, I will continue to maintain a print ad on a love for design, print ad design, tireless study of innovative thinking expressions, clear design, the structure properly, can be deeply moving print ad design, with visual creativity to break the reader's "constancy," Emotion in the scene, scenes, efforts to design and consumer sentiment combined to meet the growing spiritual world of consumers and visual aesthetics.