Zhao Spring Festival Evening Pieces Language Rhetorical Strategies

The sketch is a very important part of the CCTV Spring Festival evening show every year. In all the CCTV spring festival evening sketches, Zhao Benshan's sketches, from 1990 to 2010 raged more than 20 years, welcomed by all the people. They are the most representative of Chinese comedy skit, which was called China's trump card. By the CCTV spring festival evening of 20 years of observation and analysis, we found that the language constitutes a sketch comedy comes Zhao a very important factor. The rhetoric is a language designed to enhance the effectiveness of the use of language arts. While the rhetoric in the CCTV Spring Festival evening sketches, Zhao's flexible and appropriate use, greatly improved their language ability. This is the spring festival evening of Zhao's success of an important essay factor. This paper tries to occupy a large number of CCTV spring festival evening pieces of Zhao's corpus, based on a micro rhetoric, to explore comedy of Zhao's CCTV spring festival evening rhetorical strategies and rhetorical effect, so as to the sketch the expression of rhetoric and acceptance of reference in order to achieve the aim of deepening understanding of the purpose of rhetoric.This paper is divided into five parts:The first chapter is an introduction which is about Zhao's comedy skit. The sketch focuses on language of Zhao's research and the research method and meaning.The second chapter sketches Zhao's CCTV spring festival evening rhetorical strategies of the language of the speech. It pays attention to the rhythm from the rhythm, high-frequency sound with harmonics and G means. Zhao's CCTV Spring Festival Evening comedy sketches great emphasis on comedy channel and this art form spread through word of mouth, the voice on the extensive use of rhetorical techniques, resulting in a strong rhetorical effect.The third chapter sketches Zhao's CCTV spring festival evening rhetorical strategies of the language vocabulary. Zhao's spring festival contains a lot of comedy lines of the positive manufacturing rhetorical ambiguity, repeats nonsense words, mixed language code, clever use of dialect sayings and magical names of five famous words rhetorical strategies described specific forms of implementation and its rhetorical effect.The fourth chapter was about the spring of the late sketch language which has carried on the grammar aspect corresponding rhetoric analysis and the discussion to Zhao Benshan's CCTV programmers. This thesis mainly focuses the change of lexical category and the words and expressions structure. With the view of the word order, superior matching, the high frequency uses anglicizing sentence type, made good use of the changeable intonation five aspects to analyze skillfully discusses Zhao Benshan spring the late sketch grammar rhetoric strategy specifically to realize the form and the rhetoric effect.Finally, the conclusion part is summed up this article.