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New Landscapes, Murals, Commercial Arena

Posted on:2005-07-25Degree:MasterType:Thesis
Country:ChinaCandidate:Z M ZhuFull Text:PDF
GTID:2205360122493336Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
With the topic of "The Mural Painting, New Scenery of Commercial Stage", aiming at "Art Serves the People", especially on the basic of this theoretical foundation" The mural painting is the art which is placed in the human living environment", this article is trying to seek the principle and basic law that the mural painting should be followed under the market economy background, in modern commercial space. It has probed into the influence that the powerful impact in the new millennium information age and global economy with integrated culture bring to China's consumption culture, further investigated the interdynamic relation between the consumer behavior and commercial space mural painting development, put forward the questions that the mural painting must be faced in the future such as being sustainable and expansionary of temporary mural painting, ecological mural painting and mural painting.As the subtitle showing by this article, the research direction of this article mainly lincludes two respects.Firstly, it is the service object of the mural painting that should be studied-Consumer behavior of people. However, consumer behavior not only includes shopping and consumption, but also includes the influence that studying or enjoying consumption coursed to oneself -- namely, it is the existence state of the consumption activity. It also includes the cultural difference of the consumer behavior.Secondly, it was the carrier of the mural painting that should be studied -The restriction function that the modem commercial space reflects its artistic value on the mural painting, and how the frescoists carry on aesthetic leading factor and plan to the greatest extent in commercial specific environment of space muralist, create temperament and interest works and offer the excellence works with the aesthetic imageThere are some finished mural painting materials of new commercial space which are combined with words. It is the supplement to the topic .
Keywords/Search Tags:Mural painting, Commercial space, Consumer behavior, Sustainable development
PDF Full Text Request
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