Intangible Graphic Design

Human society's development is astonishing, the 21st century humanities entered a technical high speed development information society completely. The computer inevitable becomes the main design tool, hypothesized, digitized design into with material design relative another kind of design shape, namely so-called non- material design. Sooner the year on already became the widespread discussion in European and American and the Japanese non- matter principle design ideological trend the hot topic of discussion, in the design art scope, the artists mentioned the design the artistic development directive question altitude. The various countries' economy development condition is different, but humanity's design art in some kind of significance is the interdependence, the artistic development is worldwide basis after all.Plane design art took in visual transmission art the important constituent, has experienced from the industrialization society to the becoming an information based society society's transformation, is playing the pivotal role in the modern market economy society. In March, 1995 convened the subject in Anderson's hometown Denmark is: "The spirit is higher than under the material — limited matter time the non- material design" (Mind over matter-Immaterial Design in the Age of Material Limits) the international industrial design academic conference, this also is first time contacts so-called to "the non- matter" (immaterial) a concept, perhaps discusses the non- material design in the plane design domain only is one philosophy pondered or the idea renews, the non- material design ideal also is very different to the true significance in design practice. However, we can not but acknowledge the non-material principle and its correlation many new concepts indeed are causing a plane design new transformation and the new design movement. Theoretically says, the non- material design is to material design one kind of surmounting, the present age science and technology development, has provided the condition and the way for this kind of surmounting. The non- material design took the material design the earlier period existence form, escapes becomes has the relatively independent significance the existence, without doubt is the product which art and the science further unifies, (immateriality) transforms from the industry society's material civilization to the after industry society's non- material civilization, will be the next century design development general trend, but advances this transformation the key is the information technology."More toward the advance, art more must make scientific, at the same time the science also must artist, two bids good-bye in the basis, turns head in the spire union" - Flaubert.