Aestheticization Of Everyday Life And Urban Consumption Space

In the name of daily-life aesthetics, consumption and culture have reached an agreement. As a result, a new type of "city consumption" is booming, which greatly promoted the conception of consumerism. Everything is classified into the scope of "commodities". The principle of so-called "Eyes Economy" requires art and aesthetics to beautify all commodities.To avoid being ignored by today's material-consumption-featured times and get itself into the market from the pure spiritual appreciation, art offers a good package to the consumer goods and inevitably become a part of it. Xin Tiandi is a good example of typical place for city consumption. Its great historical-cultural value and admirable location attacked those investors from Hong Kong, who prefer the "haishang culture", to make it a new land mark of Shanghai. With a consumption-oriented idea as the principle and the aesthetic view as an approach, the architecture of Shikumen seems to have passed hundreds-of-years history to modern times with the conversion from a living place to a new space for consumption. This time historical significance and the cultural connotation of the old house step down secretly, they are only restricted in providing an expense background, expended the principle to regard the old Shanghai character and style important which is precisely Shikumen Linong contains, and from this they builds the attractive stage for a modern and occidental expense place.Under the guise of artistic, the life is similar to the commodity which is more and more attractively packaged. After it has encountered that everything is esthetic, aesthetics is like great flood into the real world. But art not truly descends to the ground, it loafs in the abundant middle class crowd, expends the expense way and the life style which the society canonize are the standard of middle class life model. Therefore the so-called artistic democratization is only rich man's democracy, aesthetics still has some distances from the real life of populace. Certainly, regarding the growth of economy of China is uneven, it is a required measure for government to advocate expense moderately and encourage esthetic daily life in some large-scale cities, and to support the cultural industry for the economic development. But we could not be separated from our existing economical level and the consumption level in any event to pursues daily esthetic and the unending expense blindly.