"the Main Theme Of The Film Culture Of Female Writing

Movie and television media has formed a huge spreading system globally making advantage of its strong life-force and undeniable spreading advantage, with extraordinary radiation power and penetration character. It is the characteristics of instantaneousness, simultaneousness and rich information of movie and television media that make the "globalization" of the contemporary world more obvious and make the "global village" defined by McLuhan come true.After the birth and popularization of movie and television media, as the environment of human living, it has been exerting a subtle influence on molding the masses' interests, fancies, appreciation habits and even the deep-level psychological cultural structure, affecting many aspects of "global village" and the current "cultural tribes". In the perspective of production process of movie and television works, the work of playwright is the starting point of the whole art creation. The effect of playwright in the movie and television culture is always generalized as "foundation stone" and undoubtedly becomes the "internal brand" of movie and television play works. So, when we pay much attention to the directors' research of movie and television cultural works, we also should put the absent research on playwrights into our research field.With the typical symbol of "made in China", the "mainstream theme" movie and television works constitute the unique landscape of China's movie and television culture. Accompanying with the maturity of mainstream theme movie and television market, China has not only trained her own famous producers, directors and actors, but also cultivated many famous playwrights, thus formed the appealing "internal brand". In society's transition period, the mass culture gradually becomes the mainstream culture in the culture market. Under this special cultural environment, "advocating mainstream theme and being initiative" and "carrying forward the mainstream theme and advocating diversification" become the strongest voice in contemporary cultural development. The movie and television media spare no efforts to advocate "mainstream theme" through making lots of excellent mainstream movie and television works, which becomes China's special movie and television culture phenomenon.