Survival Situation And Development Strategies Research Of Main Melody Movie During The Process Of Industrialization In The New Millennium

Main melody movie was officially named in 1980 s. Main melody movie was received special attention and support based on National planned economic system and social reality condition, with ideological propaganda and education function. In the 1990 s "Major turning point", "Red River Valley", "Opium War", "My 1919" and many other portion of outstanding Main melody movies emerged with the help of the government’s "nine five five zero " gift aid projects and funding and an opportunity of celebrations for our Nation. It has become the Main melody movie glory days. But the Main melody movie emphasised too much on the political function of the film, ignored the product attributes, so that the entire film industry fell into a slump. As Deng Xiaoping’s southern tour speech and the 14 th National congress held, the socialist market economy began to replace the old planned economy. The mode of the Main melody movie arranged by the government was no longer free to adapt to market competition. So the Main melody movies began to seek change. Since entering world trade organization in the new millennium, the introduction of American movies from the original 10 to 20, plus the rise of the "hero" as the representative of Commercial Movie, the Main melody movie was even more difficulty in the market. The Main melody movie started adding elements of categorized films with the inherent advantages of government policies and funding. And characterization gradually got rid of the image of the great and tall,transformed it to the civilianization ordinary population,and began to focus on the fate of the ordinary population. Many excellent films appeared in the new millennium, broadened narrative drawn materials of the Main melody movie, while enriching the survival experience of the Main melody movie. But the contradictions of the Main melody movie!s political education function and commercial cinemas line seriously impediment to the survival of the Main melody movie. So the Main melody movies tried to take measures to adjust to ease the conflict, such as by means of type elements, from normal individuals narrative perspective, abandoning unified image of heroes, using digital technology and other methods to reshape the red classics, it has achieved remarkable results.This paper analyses on the survival situation and development strategy of the Main melody movie during the process of movie industrialization in the new millennium. In the instroduction,there is a brief word about the value of current research and research ideas on the Main melody movie and the Main melody movie!s theater chain.The main body includes three chapters, which are listed as follows.The first chapter mainly discussed the Main melody movie’s prosperity and downturn of film industry in the1990 s,put forward theater chain survival challenges of the Main melody movie that was facing in the new millennium, and began to seek chang. It has achieved remarkable results and began to have three high point in the new millennium.The second chapter is mainly on the analysis of the survival situation according to the present situation of the history. Firstly, it points out the contradiction between the Main melody movie and commercial theater chain. Secondly, it wants to ease the conflict with the strategy taken by the friendly relationship between the Hollywood film and National Will. Meanwhile it gets some inspiration from the historical experience and current development of the living conditions of the theater chain of the Main melody movies.The third chapter mainly discusses the development strategy of the Main melody movie. First of all, sticking to the bottom line and changing the concept of the Main melody movie are very important. Secondly, rich material resources of the Main melody movie transforms to capital. And it can use heroic blockbusters that are an adaptation of comic during digital Hollywood period. Finally, the paper points out that the Main melody movie should follow the market rules to explore its attractive mode. And using the present advantages of digital technology achieves red spectacle. Using the Internet to achieve cloud marketing model. Meanwhile young audience are very important.By these methods, Main melody movie continues to develop healthily and continuously now and in the future, and it truly becomes a member of mainstream film of an audience favorite.