Lifestyle, Product Attributes Related Research

The marketable subdivision of product come into a more advanced stage, which is the resule of the variety of life style and the market competition. In the face of 21^th century digital life style, the powerful network and the all-around informations which provide infinite advantage. It is the inevitable direction of consume cluster differentiation under new condition. Design style of designers different from each other.They sometimes ignore the different of cluster, life style, attribute and so on, which is the difference between designer and consumer.Product is a holistic system, the integrated one of every distinct part reflects the feelings that the whole bring to consumer. The impression of whole and every distinct part are interrelating, promote and restrict. If we regard the process of product design that it have benn accepted as a whole system , so the factors that effect consumer's choice , some are known but other are unknown , and we regard it as a grey system.The study has researched consumer demand by mean of questionnaire survey in order to think out what it is, and turn into corresponding discriminative item farther. According as different clusters what they like via Grey Relational Analysis, discuss the correlation between each other as well as the function which the items play a part in the whole system. Furthermore the study disscuse the correlation about the consumer life style, product discriminative items and product attribute.The study adopted quantificational method in order to detect the difference that the qualitative method didn't find out. It can help to provide quantificational reference in order to achieve the aim as soon as possible.