Internet Advertising And Branding

In these years, Intemet has rapidly grown up to be the fifth mass media running after the traditional four media. Intemet advertising market share is also increasing year by year. In such an environment full of advertising information, brand shaping is the key to effective dissemination of Intemet advertising. In the process of brand building using Internet advertising, the visual design is indispensable, in which colors, graphics, and layout have their own respective positions and roles, making varying degree of impacts on consumers' psychology and emotion. In comparison to the traditional media advertising, the superiority of Intemet advertising lies in its interactivity. The interactive design has expanded its manifestations and space of originality. During the Internet advertising design, only through the multiple facets combination of brand image, visual design and interactive design, can we achieve the optimal effects of advertising and building successful brands.