Research On The Building Of Internet Brand Under The Background Of Economy Of Attention

Under the background of the economy of attention,with the swift development of the Internet Industry,and explosive growth of information,people's attention has started to gradually been distracted and how to seize the attention of users has become the primary objective for Internet brands.Under the change of such a time background,the design of Internet brand images is faced with new challenges.Firstly,the thesis collects and explains materials on the new concept of economy of attention because it is a new economic phenomenon that can only be formed under the current Internet information society.The thesis analyzes the characteristics of Internet brands under this time background and tries to summarize and generalizes the characteristics of Internet brands.Meanwhile,the author adopts the method of sampling survey to comprehensively analyze such characteristics as behavioral habits,age structure,and occupational structure of users,and correspondingly summarizes the behavioral characteristics and psychological changes of Internet users based on these social labels.Secondly,the author collects a lot of Internet brand cases to prove the necessity of building Internet brands under the background of economy of attention.For example,Internet brand images should attract customer attention through visualization,scientific and technological progress leads to changes in design concepts,and it is necessary to maintain visual images,etc.Then,the thesis systematically sorts out the staged changes of Internet brand images in the era of economy of attention,and sorts out and summarizes the characteristics of Internet brands.In addition,the background of the economy of attention has raised new requirement on Internet brands.Under the new media environment,it is necessary to achieve diversification,integrate communication brands,design the application of multiple sensory organs,and innovate the manifestation forms of interactivity and instantaneity.Finally,the thesis provides a set of referable design methods and management content for the image building of Internet brands under the background of economy of attention,and illustrates how to adopt a series of specific strategies such as logo graphic,interactive design,color matching,emotional design and story design under the background of the economy of attention to seize the attention of users,increase the number of users,and turn them into quantifiable economic benefit.The economy of attention is an emerging concept in the development of information-oriented society as a result of the gradual rise of the Internet industry.This thesis conducts theoretical research and discussion on how Internet brands seize users' attention through visual image design and communication methods.The author oneself has also deepened understanding on the building of Internet brand images through this research and design practice.