An Extension Of The Traditional Graphic Arts In Graphic Design

The paper will discuss the new idea of modern China design during the exploration, as well as its important meaning by combining the idea of "Inheriting Chinese traditional design in a innovative way". Through the study of Chinese traditional graphic and culture, it probes into the practical significance and promote effort of the combination for modern design.Added with new ideas and reconstructed with new conception and new materials, Chinese traditional graphic elements can express the abstract concept of cultural connotation. As Chinese proverb says, the most loudly voice can't be heard, the most magnificent speculation can't be seen. The paper seeks for the guidance of cultural design by means of Chinese traditional graphic, which courts for not the particular one but the similar spirit.The paper tries to create new elements for China modern design through researching the features of classic traditional Chinese pictures, like color, pattern, and composition, and to explain those graphic elements with the idea of traditional Chinese philosophy. Besides, the successful experience of overseas excellent design also can be provided for us with reference. With these argumentations, it obtains the developing direction and implement of China design.In our information times, the design culture has been generally highlighted, for it is the reflection of material and spiritual ones. With the development of society, the features of contemporary culture in our conception have being revealed. We aim at realizing the value of spirit and culture with great effort.