The Application Of "Red" In The Graphic Design

Red is the colour of the oldest in the world and throughout history have been favored by the human, in the development of the Chinese nation for thousands of years of history and culture, red gradually formed a unique cultural characteristics and artistic style, become the symbol of the Chinese nation is lubricious, be your respectful name for "China red".Was obviously superior to all Chinese people like red, red in the Chinese nation for thousands of years of history culture for the Chinese national emotion too much, gradually formed in the one thousand years of the "red" culture, but we can’t help thinking what is the cause of the "red" culture? What cultural connotation does it have? This article attempts from the original human nature worship, to "red" in Chinese traditional concept of color red primly status, give "red" in the Confucian view of colour and approaches of the symbolism, the red symbol of the rich connotation, and "red" in the Chinese nation culture embodied in form these aspects further research its reason, and through the "red" in Chinese and western culture in the development process of analysis, summarized in the development of red in Chinese and western different artistic characteristics, and through a lot of the classic design of "red" case study "red" in value and influence in the modern plane design, summed up the red cultural connotation beyond the other colour.Nowadays, with the advancement of world economic globalization, the western modernist design style has permeated every corner of the world, in the design style of modern graphic design increasingly homogeneous background, this paper puts forward China’s graphic design the subject how to seek development and move towards the world, trying to from the importance of traditional culture connotation, deep research in "red" as the nation’s traditional culture essence, bear the historical mission and future development trend.In the rise of Internet communication era, red application and dissemination in modern plane design is under the influence of the Internet, also presented the development trend of diversification, formed a new era of "red" culture, had a wide influence in the field of modern graphic design. This article attempts to "red" to rethink and review of the Internet era, combined with different design case of red in modern graphic design through analyzing the application and development trends, and combined with art, design science, aesthetics, marketing, psychology and other disciplines to red in the spread of the Internet era of graphic design by using the rule were discussed, and in the criticism and inheritance characteristics and improve the application of "red", efforts to expand the red channels of information dissemination, and further study of the spread of the "red" culture and the value of information and influence. This article is trying to progress on the basis of forefathers’ research, make a little contribution to promote Chinese culture.