| This paper has carried on the detailed introduction to the Guan Cheng petition creativity industry garden project, through carries on the analysis to the present Beijing real estate policy and the property development situation as well as the urban development overall plan, formulates conforms to this enterprise's strategic development plan.The article first introduced the project background information, compound left the project construction necessity; The second part according to the Beijing overall economical condition, the Beijing real estate market as well as the region real estate project has carried on the comprehensive market analysis to the project; The third part lists the correlation data, carries on the economic analysis and the benefit appraisal to the project; The fourth part aims at the real estate project existing situation geographical position as well as the public building development prospect which must develop, carries on the overall project construction plan, the formulation specially aims at this project the product localization and the operation strategy, to constructs in the content the system design and each single item specialized design and faces the question to make the detailed solution, fully considers in the project construction implementation process the question and solution.The article finally draws the analysis conclusion: The project development to enhances this local commercial, the service industry synthesis necessary level has the very major function, has the better social efficiency; The project construction has favor this local environment the improvement, may better enhance this area urban construction the level, conforms to the Beijing urban development plan, has the better environment benefit; Through project financial appraisal, this project construction cycle short, the investment repayment rate is higher, has the better investment income. Generally speaking, the project has the feasibility. |
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