Communication Studies In Visual Communication Design

Visual Communication Design is considered to the unique ideology combined science and art, and the tool used to transmit art beauty, commercial information and corporate culture. The modality of "minority — medium — multitude" explains that visual communication design is a kind of public one. From the view of transmission, the disquisition focuses on scanning visual communication design, which is considered as a integrated process, and finding the effective method to enhance the effect of visual communication.The disquisition introduces the conception, features, elements and classification about the Visual Communication Design and analyses the key elements: words, graphics, color and space. And the disquisition describes the transmission theory of Visual Communication Design and analyses the four factors, three processes in visual transmission from the view point of transmission and Visual Communication Design's traits.Then the disquisition describes the disseminator, audience and medium in the transmission. The thesis expounds is the designer is the sponsor in the process of transmission. To strengthen the effect of the transmission the disquisition analyses the mission and the principle of designer and the factors affected designer. Secondly, the disquisition analyses the audience. Audiences aren't passive but initiative participants. Through analyzing the audience's choice, mentality, need, attention and comprehension and the factors affecting the audience, the disquisition emphasizes the participant of audiences. At last, Visual Transmission can not exist without mediums. The disquisition analyses many useful kinds mediums' traits. Visual Communication Designers should choose the proper mediums.Finally, from analyzing the relations among designer, medium, content and audience, the disquisition builds a model about the transmission theory of Visual Communication Design. From studying the field between transmission and Visual Communication Design, the disquisition brings the method and theory in Visual Communication Design and finds a new way of studying the Visual Communication Design.