Aesthetic Dimension Of Public Relations Aesthetics Of Daily Life,

Based on the introduction of conceptions of Public Relations, this thesis analyzes the multi-dimensions of public-relation practices. Also, this thesis focuses on the aesthetics of public relations, though it admits that utility is the precondition of public relation. This thesis uses abundant cases to present typical aesthetic factors and applied aesthetic theories in the process of public-relation practices.After that, this thesis compares two different categories of Public-relation and Usual life. It considers that the formation of aestheticization of public-relations is a process of entering into the media and plays an important role in the aestheticization of everyday life which is filled with media. There are two ways of realizing this effect: one is relying on the production of symbolic commodity which supplies the aesthetic objects, the other, abstracting aesthetic principles embedded in various symbolic commodities, thus, to influence the formation of public aesthetics.