On The Present Circumstances Of Chinese Ink Animation Its Way Out

From early 1960's, the Chinese water ink cartoon film has experienced until now for more than 50 years. During this period, it has become famous everywhere and outstanding works are in large numbers. It initiates from the initial period by the bright Chinese nationality characteristic on the Chinese and foreign film moviedom and sudden rise in reputation.This paper combs the start from the development situation of various stages,the historical status and the significance, and the research of older generation cartoon artists, combining the circumstance of water ink cartoon, some reasons for potential fluctuation, the question of interest compatibility , the national characteristic and several other aspects. It inquired its artistic creation rule and aimed at the slow development of current water ink cartoon. The author proposes some expansibility solution from the cartoon language (cartoon element), taste, quality, high tech software manufacture, the cartoon education, the market three-dimensional marketing strategy,"high investment"script, and so on tribal group for cartoon research.The Chinese water ink cartoon creation has experienced two development high tides, nowadays, China water ink cartoon must meet its prosperity time, however the Chinese water ink animation is not exists as an independent individual, not only must it have own bright characteristic, but keeping pace with the times. After about 50 years cartoon explorations, the Chinese water ink cartoon creation reached a very high artistic standard in the artistic performance,the high tech software utilization and the manufacture, while various aspects reason such as its high-cost,numerous process, slow and few profit recycle, sole script, and strong national characteristic tradition and so on cause it to receive in surface and the commercial market is still inadequate the macroclimate, The Chinese cartoon artists also realizes this question, especially under the impact of American and Japan, it is facing the huge challenge. The Chinese water ink cartoon artists facing the present situation, has immediately revealed their boldness, all made the improvement in the cartoon manufacture system and the release system, the absorption has profited from the domestic and foreign advanced experiences, and has obtained certain market repayment and the effect. At the same time, we cannot neglect some deficiencies of Chinese water ink cartoon. During maintaining nationality characteristic, follow the age step, with various ages stages, discipline, profession, tribal group, social class, race, region, country ......carries on the artistic culture fusion that enable the Chinese water ink cartoon to obtain development well. The national characteristic and the artistic standard of water ink cartoon provide the safeguard for its long-time vitality, but the good reflection and the market repayment also provides the fund for its re-creation. How to find a perfect conjunction spot in the national characteristic between the audiences and the commercial character is this paper pays attention in particular.