Research On Visual Communication And Visual Thinking Of Shopping Bags

This paper begins with the definition of the shopping bags to do a certain degree of analysis and make the analysis be a window for understanding visual communication design because a shopping bag is not only a carrier and effective form of visual communication but its own appearance way also contains rich and profound meaning on design. In a consumer society, they have become a part of people's daily lives and they almost always convey visual information silently and subtly. Their symbolism shine upon a considerable number of people. They continue changing people's impression of things and extensively impact on people's daily lives. Therefore, the research of shopping bags is benefit for people to understand the meaning of visual communication design in new historical contextIn chapter 1, we definite the scope of a shopping bag and explain the reason for its existence and its value from the market perspective. Then we analyze its eight unique roles as a form of package and classify it on a certain level. In chapter 2, based on its definition and classification, we do further in-depth analysis of its function and features in daily using and we supply basis for its visual design through the classification of the features. In chapter 3, we point out the environmental problems brought by large use of shopping bags and their universal in human society, then we analyze how to solve these problems and come up with some ideas. Some of these ideas break the traditional concept of a shopping bag. Through these, it is designed to reduce their negative impact on human development. In chapter 4, we described the design features of shopping bag and how to take market research. Then we analyze the constraints and the related factors of controlling shopping bag design with particular emphasis on their decisive roles for designing. We have already analyzed the unique functions of shopping bags in previous chapters. In chapter V, we explain and analyze the visual psychology of shopping bags. We treat visual communication of shopping bags from the point of view of their visual psychology. Particularly speaking, we take interpretation on how its message communication effects people in the psychological dimension and how the human visual system reflect and feel these messages.