Online Shopping Environment Assembled Commodity Packaging Design Research

Along with the advent of the era of the Internet, a kind of new shopping mode-- network shopping, become a popular consumption pattern. Commodity procurement mode transformation,the traditional packaging form is difficult to adapt to the consumption demand of online marketing and online shoppers, it gives relevant commodity packaging design has brought new challenges. Online commodity packaging is no longer focus on the modelling of packaging and decoration design, but to the user as the center, the design is more reasonable and the use of humanized way and the interaction between people and packaging experience, in order to enhance the added value of goods, which is an extension of the concepts and forms of traditional packaging.This research topic based on the user experience of online shopping assembled commodity packaging design, and to design bicycle packaging for creative practice. In combination with the three levels of user experience design direction, proposed for online assembled commodity packaging design related theoretical research, and conclude that online assembled commodity packaging design method, finally solve the problems of online bicycle packaging, to help users easily happily complete assembly process.The first part of the market research report. First according to the demand of topics, the online shopping market development present situation, the packaging of bicycle insight into the present situation and the target consumer groups, and concluded the main problems of online bicycle packaging: parts, packaging structure is not reasonable; Assembly difficulty, lack of guidance information; Boring, lack of interest.The second part of the literature study. To solve the main problems of current online bicycle packaging, from the three levels of user experience analysis, summed up the online assembled commodity packaging design should meet the feeling of neat and beautiful, simple and fast assembling feeling and happiness in the interactive experience. According to the above research,the design practice should highlight the use of packaging design and functional, with contracted style of writing. And determine online bike around packaging design packaging design,structural design, assembly process information in the process of assembling interesting interactive experience three aspects to carry on the design practice.The third part of the design practice report. Online bicycle packaging design, for example,according to the current packaging inconvenience and difficulties, splicing combination based on the user experience of online commodity packaging theory and modified design for packaging.Creative respectively from packaging structure: narrowing the scope of the user to select, use assembled limiting factor to complete assembly; Assembly process information design: in order to easy to understand a simple graphical design for this part of the information of the goal;Interactive experience: in a game concept model, emotional information of graphic design,assembly process for the user to build happy memories; Also the corresponding solve the main problems of online bicycle packaging.The fourth part of the market evaluation and prospect. From the design concept,consumption environment, consumer demand, the feasibility of the online bicycle packaging design in three aspects has carried on the comprehensive evaluation and analysis.