Towards Tastes

"elegance"and"popularity"are a couple of momentous aesthetic category in Chinese traditional scholar painting, and it is the important standard that adjudicates a painter' cultural accomplishment, the art interest and the work style. The scholar painting is embryonic from the Wei and Jin Dynasty, experiencing Tang, Sung, Yuan, Ming Dynasty successively, it appreciates interest to express"suiting both refined and popular tastes"idea gradually. Starting from the middle of Ming Dynasty, the development of the merchandise economy influences to the art realm, and the scholar painting that kind of the traditional idea of"the irrelevant people's livelihood but to amuse oneself"have changed, appearing the new art tendency that to melt the civil emotion and the new creations style. Its representative is the YangZhou painting party. The YangZhou painting party rising developed in the current of the social economic and the prosperous background of the citizen's culture and art market activity, its painting blunting the traditional scholar painting of the opposition of the"elegance"and"popularity"definitely, and expressing the taste of popularity that is contray with tradition. So the YangZhou painting party founded the new situation of"suiting both refined and popular tastes". It maked a special contribution to the style changing of the scholar painting and having an important position in the history of the Chinese art.This text make use of the method of"sponsor"of Francis Haskell, who is the famous British art historiographer, turning to carry on an analysis to the YangZhou painting party art from the angle of the sponsor and the market, and making use of a great deal of materials to"resurrection early times". So to inquiring the social economic reason and influence for the changing from"appreciating elegance and belittling popularity"to"suiting both refined and popular tastes"of the scholar painting.This text is mainly divided into five. Chapter 1 elaborate the Chinese traditional scholar painting"appreciating elegance and belittling popularity"under sponsor method mainly with the royal and the nobility. Chapter 2 is mainly analysis the formation and background of the YangZhou art sponsors and the art market from aspects such as economy, culture and the consciousness appearance etc. The development of the YangZhou salt industry economy, with the strongly citizenry stratum mainly in salt company, and its wishes of changing the embarrassed social status, all of these together making the prosperity of the YangZhou art market. Chapter 3 combs the main structure of the sponsor environments that YangZhou Eight Eccentric Artists reling for existence, which including the constitute composition of the sponsors and its sponsor method. Chapter 4 elaborates the characteristics and the performances of the YangZhou Eight Eccentric Artists under the influence of the interest of sponsor's"benting on unusual and strange". For that including the choices of"elegance"and"popularity". The last one chapter analysis the influences of the art market which also have positive and negative aspects, it is aggressively to living the new art form and interest, but also make the life of art rise or fall along with the market when the dependence on the sponsor excesssively.This text gets the research method of"sponsor"which is kinds of"the extrovert view"involved in the closing oppositly of the Chinese scholar painting. Trying to clarify the relations between the meanings of the scholar painting and the purpose of the painters. And to reflects the development of scholar painting's interests is not only the style self-discipline and artist's personal performance but also be subjected to the art market and the attitudes of sponsors.