| Culture is the soul of nationality. It's the important part that constitutes the soft strength of a nation. It's also the important component of the comprehensive national strength. The Qi and Lu culture is the region culture of the specific historical period and particular range. It's the range culture full of Shandong characteristic. It constitutes by Shandong people who blends together each thought and saves elite in several thousand year historical perpetual flow. Compares with other region culture, the Qi and Lu culture has the obvious ambiguity: on the one hand, as 2000 year feudal rule thought, the Confucian thoughts develops on the base of Qi and Lu culture. The Qi and Lu culture is Chinese traditional culture's foundation. And Chinese traditional culture has more gotten its brand mark. On the other hand, The Qi and Lu culture is a region culture. It not only has the essence core of Chinese traditional culture but also obvious Shandong characteristic. The national games, as China's "the Olympic Games", its scale, momentum and influence, as well as the attraction to the society, the stimulation to people's enthusiasm, and the promotion to sport cause's development is that any other form movement office can't compare and substitute. This paper takes mutual fusion of the 11th national games and the Qi and Lu culture as the study object. It utilizes literature data techniques, expert interview law, system analytic method, and logical induction etc. It analyzed the necessity and the possibility of the 11th national games and the Qi and Lu culture mutual fusion. Under absorbing predecessor's research results premise, it also unified the present actual situation of Shandong Province's, and proposed the strategy of the 11th national games and the Qi and Lu culture benignity mutual fusion. I hope it could do something for the spirit of the national games, and provide beneficial theory reference for Qi and Lu culture . makes the beneficial help for the promotion harmonious cultural reconstruction and the social civilization progress. We initially drew the following conclusion:1.The Qi and Lu culture's formation, is while the Qi culture and the Lu culture form separately, both also have the collision, to have the convergence, and, thus carefully examines the process which and the result mutually, chooses mutually, .seeps mutually, blends mutually creates. It has striving constantly for self-improvement vigorous energetic, the dedicated national spirit of patriotism, to be able to move the promising creative spirit, to pay attention to people's thick Naruhito people spirit and the unselfish spirit2. The vig The 11th national games and the Qi and Lu culture melt are mutually very essential, because the Qi and Lu culture can develop the rich personal status the high level national games; The national games are the Qi and Lu culture development effective carrier, are the Qi and Lu cultural exchange and the dissemination effective form; The national games can promote the national culture protection and the preservation, can promote the cultural economic efficiency and the social efficiency enhancement 3.The Qi and Lu culture advocates and brings honor vigorous promising, strives constantly for self-improvement, the advocation community, the unity cooperation, "Gauguin which contains with the 11th national games to be quickly stronger", "peace friendship unity to progress" and the superego sports spirit is closely linked. Explained that the 11th national games and the Qi and Lu culture have mutually the friendly possibility.4. The mutual fusion of the 11th national games' athletics culture and the Qi and Lu culture could effectively hold back the cultural flaw phenomenon in the sports athletics and optimize the 11th national games' humanities environment.5.the 11th national games carry out the market major-type activity through vision system's design, opening ceremony, closing ceremony, and media propaganda etc. It may demonstrate the sports event image, manifest the match idea of management. Moreover, may strengthen the communication of sports event and public. So that make the sports event integrates into the Qi and Lu culture more quickly and better. Increase sports event's propaganda to promote the attention of the society to the 11th national games.6.The market development of the 11th national games could prominently demonstrate various enterprises' cultural elegant demeanor on the Qi and Lu earth. It could provide image demonstration and the promotion brand platform of domestic and foreign enterprises that participate support the national games. It could provide better conditions by collecting necessary fund to safeguard national games hold successfully.7. The 11th national games takes constructing "a harmonious China, all people's game" as a starting point, in the Qi and Lu culture "harmonious" "the kind ritual" and so on essence will integrate to the sports complexes, the athletic field culture, links and so on sports event reception, manifests in the Qi and Lu culture fully the harmonious Datong thought. |