An Analysis Of Folk Culture Dissemination In Online Games In China

As globalization deepens,the internet process has witnessed a huge acceleration,thus pushing foreign culture to an even more dominant place in China.As a result,folk culture,an irreplaceable part of the Chinese culture,has been undermined.It is imperative for China to find a better way to promote its folk culture.As an emerging communication medium,national online games provide a platform for the better dissemination of folk culture in the network age.China has consistently implemented"China Online Game Publication Project"issued in 2004,attaches great importance to the role that national online games play in folk culture dissemination.More than 10 years have passed,however,the whole success of this project remains a relatively long way to go.Quantitative and qualitative analysis of this paper will be carried out referring to top-10 works of excellence as research samples that are released on the latest China Game Weight Rank in 2016.This study will discuss,for one thing,how elements of folk culture are applied in national online games from the perspective of cultural transmission;and for the other,generalize the modes of cultural element transmission in games.While recognizing the very important role national online game plays as an emerging culture power in China over the recent years,this study dialectically points out the existing problems of national online game;for instance,defects still exist in the construction of national culture,and sometimes the propagation mode is too superficial.And on that basis,the paper will put forward several improving suggestions,such as to promote folk culture dissemination on the basis of a comprehensive "cultural consciousness",to expand the culture dissemination level of national online games,and to promote the game designers' cultural literacy.All these suggestions will serve as the attempts to promote national online games to better disseminate folk culture.