Disney Animation Since The 1989 Study

Since 1989, the Disney animation has stepped onto a revival path. Beauty and the Beast, Toy Story and other animations have risen a new turn of watching upsurge in the whole world. Audience's approval has demonstrated the unique charm of Disney animation fully. In this paper, with the aim of revealing watching upsurge thoroughly, the Disney animations from 1989 are chosen as study object, which will be analyzed based on technical superiority,unique charm of text,style system of video and music, and profound commodity logic. I hope I can analyze Disney animation under watching upsurge from multiple perspectives.This paper takes cultural industry as the breakthrough point and points out that Disney animation accords with characteristics of culture industry of America. High technology initiates new atmosphere of animation art, change of visual culture and community. It endues Disney animation with a pair of flying wings. This paper, following the characteristics of time, elaborates layer upon layer, from classical formula of Disney animation to subverting modernity. In aspect of video and music system, a thorough analysis of animation vocabulary of Disney is given based on "transmutation" and "imitation". At the time that culture becomes commodity, commodity logic of Disney animation is profound. Operation tactics of Disney animation includes meticulous frontal plan, advance idea of brand management and multi-demand market delivery.