Analvzing Disney Animation From The View Of The Cultural Gentically Modified

Since the1990’s, American Disney animation became very popular all over the world. Now, animation is no longer just entertainment products for children, it is also contains more and more cultural connotation.As a new force of globalization, animation in the national cultural strategy is became more and more important. Disney animation won the universal recognition and accept to the American culture by using the subject across the nation and state boundaries. Mulan is one of a representative works. It makes the symbol and customs of Chinese traditional culture to depth culture genetically modified, producing a "yellow skin white heart" new meme body. Culture genetically modified is a concept which based on memetics proposed. It is the process of cultural inheritance by analogy of the biological evolution rules.This article, through the case study research method. Makes an independent analysis and interprets Mulan, which is a rich representative new culture gene body. Use semiotics and literature research to analyze cultural symbols and animation image features of Mulan. Use interdisciplinary research from the view of memetics and communication to analyze the culture transgenic successful reasons and enlightenment of Mulan. Mentioned Specifically, firstly anatomy the process of genetically modified culture from the view of the cultural genetically modified of the Mulan. Secondly from microcosmic angle use memetics theory analyzed the representative meme characteristics of Mulan. Sums up some success reasons of culture genetically modified to the Disney company. Thirdly from macroscopic angle use communication theory to analyze spread content, communication audience, effect and environment of the culture genetically modified of Mulan. Sums up some success reasons of culture genetically modified to the Disney company.Finally, point out the essence of genetically modified culture, and some enlightenment between the cultural exchange.