Tv Ads And Dynamic Aesthetic Features, Like Audio-visual Rhetoric

The theory of Language rhetoric develop mature .after, mang people are beginning to attach importance to the art of visual sense ,so people enter a new territory of image rhetoric,.and from motionless to dynamic state.We alter television as connection .Nowadays ,advertisement are created much additional value and have more meanings of the culture .In a result, the conduct of ad.cause audience to think deeply. Television ad. and movie ad. have many differences. In television ad.,audience have freedom and opts. The respect of image , television ad. is moving image ,and it break the limit of plane advertisment.It rely on special machinery to catch moving persons and objects. So we choose ten rhetoric about ad.image from domestic and foreign country. And we apply some theories to analyse it.