Nationalization Of The Book Design Performance

The key point of this thesis is the creativity on theory. Under the context of globalization and integration on economy and culture, it generally grasps the direction of development and study venation of plane design, tries to reference the latest study documents and literature, cares of the latest development and application of new design language home and abroad, especially probes and concludes the language expression of nationalization in book-design and the rules of it.On one side, the mainline which run through the whole study are localization and nationalization of language expression design under globalized context. It is serious about application and reflection of nationalization in this field standing on the native reality. Only be the design theory combined with reality, it can achieve the purpose of serving for reality and society. On the other side, art design is more and more diversified and new ideas, materials, crafts of book-design come out one by one. Instead of covering the whole field, the thesis only probes the expression rules of nationalized design language in book-design, and provides a methodological system for applying nationalized design language.The thesis uses the methods of conception connotation-elements analysis-summary to demonstrate and analyze comparatively, which is good to master the conception direction of the assignment and comprehend the methods structure. Meanwhile, it looks for the commonness of visual communication from the aspect of history development, and looks for the unique feature of the subject and the significance for other subjects from the comparison between home and abroad artists' designs.It first analyzes the connotation of book-design nationalization, concludes the principles of the keynotes of national spirits, the ways of imitate inartificially and process of science rationalization, lines out three reference ways: Chinese Paintings, traditional calligraphy, folk arts. Secondly, it divides the expression into four aspects: traditional imitate, verve of lively management, ordered rhythm between heavy and weak, cover with emphasis on attractiveness, and divides expression language into long standing and well established Chinese character system, ethnic image with profound connotation, distinctive regional features, unique drawing materials. Thirdly, it analyzes and presents the problems above concretely, studies the nationalized expressing language systematically. Last but not the least, it present some new ideas of application from reference: liberal style of traditional art expression, continuous reading of traditional painting, colors and images of folk arts, and so on.