The Music Video Localization And Narrative Construction Explore

Music Television is a remarkable culture phenomenon which can date back to last century. Firstly for its' fast speed in development, it covered all of the regions where the people have their own television in few 20 years, and it seized hearts of many people for its' glamour. And the second is for its' strong adaptation in other places. It's very popular in place of origin, and developed very well in other places.What is MTV? It can be described it in two different ways by the expert. One is that the MTV is considered as aesthetic art, and the other one is to describe it from its' influence. It's thought as the advertisement of music and its' influence is compact in making a singer famous, making some music known as widely as it can. We can analyse it in three different view-angel. The first is that the technology context of its' birth. It is an important pattern of feeling-express that is developed on the basic of Electronic media, is made up of poems, music and dances. It can be date back to many thousand of years. The second, it is an art pattern which has a strong comprehensive nature, is the higher phase of film and TV art. And the third one is its' function, which is its' goal for its' produce.In China, MTV is an art pattern that is from its' origin. There were too much twists and turns on the road of its' east-oriented. There are many differences between the Chinese MTV and the one that comes from the western society. In the western society, especially the USA, MTV is considered as a widely-developed web of music entertainment. And in China, it is a new art program pattern that many people like, though short in time, glamorous both in form and content. This new characteristic is formed and developed in the process of localization, it forms structure of different significance and patterns.The localization of MTV is influenced by many factors. For example, the Europe and America MTV is good imitation main source for Chinese MTV. In the beginning of Chinese MTV development, the work that has strong influence from Europe and America such as Thriller, was spread by the singer in the folk in the early days, and it broadened people's outlook. The far-developing in MTV of Hong Kong Region and Taiwan area. This new art pattern of music dissemination was picked up earliest in the last years of 20 century. Region of Hong Kong and Taiwan developed this new art pattern in different aspect. They abandoned the content of SEX, VIOLENCE and DRUGS-TAKING, which catered to the psych demand of local people, then impetus its' development. The government also gave great support. In the early days, MTV was considered as Culture Attack, the government issued the policy to avoid its' negative influence, one was that to limit the produce of equipment, the other one was that to produce the local MTV as quickly as possible. There are too many other factors that gave great support to local MTV, for example, the settings of slack environment and the emerges of music groups.Chinese MTV has its' own art charm, mainly in three aspects.Firstly, even more types and patterns are developed, Chinese MTV develops not only in pop music, but also in other music types, such as opera music, folk songs, etc. There are even more artistic difference, for example, likes in color, color tone and lens quantity, and so on. Take the quantity of lens as an example, there are more than 50% in the MTV from America.Secondly, MTV from western country, like the express in SEX, VIOLENCE and DRUGS-TAKING, containing negative feelings. But Chinese MTV think about people's demand and provide many new patterns.Thirdly, the function of Chinese MTV multiples.The third Chapter is mainly formed in Narrative angle, and the writer gives deep analysis of its' classification. The writer see many works of MTV that come from South Korea and region of Hong Kong. The writer anticipates providing great instruction significance to the development of Chinese MTV.We must do in such aspects as follows:First, take great use of MTV that comes from other country and region. Second, transform our thought to make stories by pictures on the basic of music.The Third one, to transform our music groups, create the music that can cater to the pictures.