Visual Communication Design Elements Of The Traditional Art Of Painting, Applied Research

In the new century multi-cultural integration, China's modern visual communication design has been paying attention to their own cultural design dialogue, the localized design style in line with the spirit of the times, the innovative design and cultural awareness. Through the development of China's modern design process, visual communication design of the modern dialogue with the national character seems more to a kind of "innovation and integration" cultural strategy designed to explore the spirit of the common culture.In China's visual communication design, the application and integration of the traditional visual elements is the key to form a unique style of China visual communication design art. In traditional Chinese painting, the most traditional features of the painting elements, namely the book, painting, inprint, becomes a newborn along with the confrontation and integration between the east and west culture. However, the late 20th century, the Chinese society's economic reform has brought about the phenomenon of economic globalization, and the embarrassment of the cultural globalization. The trends of culture unification caused by globalization of economic activities triggered a new urgent sense of the traditional cultural and artistic awareness. So, it is the growing concerned by modern designers, and as an important element of the design, gradually integrated into the modern creation of visual communication design. In the modern design, the grasp of this return to the traditional design concept, the use of language and the analysis of spiritual content were the important issues of the current visual communication design field.As we all know, Chinese painting works, besides the main form content, have the conjugate of inscription and the seal, which is the integrated unity of books, paintings, printed performance. In other words, in Chinese brush painting, calligraphy inscription and seal play a vital role in the overall composition of Chinese painting, as a Chinese painting an important component of the composition. Another, Chinese ink paintings focus on the use of writing and emphasize the division Brush and the heart of the source, demanding that Italy of T first painting to Italy, to write to-God, Xingshenjianbei, Qiyun vivid stage. As homologous paintings, as well as two in the lyric to convey his ideas on all of a pen and bone lines running close association, painting with calligraphy, seal carving has maintained close ties. This paper attempts in a Chinese painting from the elements, that is, one pen, the withdrawals calligraphy, seal India's seal as the starting point, respectively, to explain in modern visual design of the application and innovation.