Elegant Music Market Sponsorship

The recent years, along with the cultural industry's development, the classic music performance market is also prosperous day after day. Although is not mature, the classic music performance sponsorships in Beijing, Shanghai, Shenzhen, Tianjin and so on big urban began to take shape. Through the overseas classic music market analysis and to the Western music history in the sponsor system's research, the author thought that the sponsorship is the important impetus for classic music. And the nowadays enterprise's development cannot just depend the product quality and the grade of service, but must set up enterprise's positive image in the public, making enterprise's cultural value. The classic music's image and what the image the certain domain's high-end enterprises want to establish match properly. This piece of article makes proposal for the further classic music performance sponsorship develpoment, by taking the classic music and the high-end enterprise's cooperation win-win as a breakthrough point, summarizing the present classic music performance sponsorship, and the analysising the present situation and the union overseas advanced experience with our country successful case.