Research And Enlightenment Analysis Of French Film Sponsorship Policy

As the position and role of the cultural industry in national construction become more and more important,cultural policy has become an important part of national policy.The orientation of cultural policies affects the output of cultural content,and the formulation of cultural policies has also become important.On the one hand,studying cultural policies can critically reflect on the rationality of the policy formulation of a country ’s government.On the other hand,by studying cultural policies,it provides the government with more Constructive and reasonable viewpoints promote the improvement of its cultural system.France promotes and protects the development of the film industry through cultural policies.French film has also become one of the pillar industries of the French cultural industry and an important tool for foreign cultural publicity.The policy of film sponsorship in France is very similar to that of China.Both are government-led cultural policies that affect the development of the industry.The French film sponsorship policy has a long history and has formed a fairly perfect sponsorship policy system.However,most of China ’s series of cultural policies were introduced intensively after the reform and opening up in the 20 th century.Therefore,most Chinese scholars have tried to study French cultural policy from different angles,the purpose is to learn from its essence and provide strategic suggestions for the formulation of Chinese cultural policy.To what extent the sponsorship mechanism has promoted the development of the film industry and resisted the strong invasion of media works such as the United States,but in the long run,the implementation of these policies has also affected the vitality of the film industry.Therefore,this article will use literature research,theoretical application analysis and data analysis to analyze and trace the origin and evolution of the French film industry sponsorship policy,and borrow the functional analysis method of public policy,especially the comprehensive analysis of the performance of French film in 2017 What role does the French film sponsorship policy play? The first and second parts of this article are to study the background and significance of this article,related research at home and abroad;the third part analyzes the main content of the French sponsorship policy combined with the policy function;the fourth part is through the five years of France from 2013 to 2017 The development data of the film industry,through the comparison of chart data,analyzes the functional implementation and performance of the French sponsorship policy;the final part summarizes the reflections on the gains and losses of the French film sponsorship policy in the implementation of the policy function and performance,in order to provide strategic Critical inspiration and reference.