Ning Hao, "crazy" Comedy Film Competition In The Market Strategy Study

? ? By internal and external criterion, the competition power of Chinese movie industry is weighted differently: on one hand, the glorified awards achieved in the International Film Festivals by Chinese movie makers optimistically proved such power, and on the other hand, the stagnant ticket office is dismaying the producer.It is no doubt a irreversible tend of movie market globalization are forming, to mightiness internal market affection power is a jetton to take part in the future global market .Ning Hao gains his reputation by two low-invest, craze initialed production, and both received a generous box return. His scenario style set a successful pattern for the rest comedy makers.This paper starts with the perspective of mass consumption environment, on which Chinese movies depend, taking two craze initialed works as a model, assisted by narrative theory, creative theory, social psychology and other related research findings, demonstrating and theoretical analyze market competition tactic, which reflected from screenwriting. Hopefully, it can make a sense in producing of Chinese commercialized comedy.There are six chapters included in this paper. The first part, Introduction, brings forth the practical function and the background of this paper. The second part, Chapter 1, discusses the market value of"craze"comedy under mass consumption mercantilism though analyzing its culture and esthetics based adulation. The third part, Chapter 2, construes the box concerned story telling from the narrative angle. The forth part, Chapter 3, gives the reason of why the originality possessed of such great market competitive edge. The fifth part, Chapter 4, discusses the inspirations brought about by the market competition strategy of"Crazy"comedies to Chinese comedic movies, in terms of the significance of Socio-Psychological option as well as the pursuit of a balance between commercial interests and artistic value in the process of the industrialization of Chinese movie production. The six part is the epilogue of this paper, which draws the conclusion on the foundation of case analyze and movie theoretic, outlines the relationship of movie making and culture consumption psychology, that the narrate in the movie should keep up with the times and the creation element of the movie should be self-identified by local movie esthetics.