| Animation is an art form perfectly combing art and commerciality, of which the expressive ability greatly liberates the creator's imagination and creativity. Its amazing artistic charm also attracted audience at different levels and in different nations. In the development process of animation, after a hundred years of accumulation, Disney has formed its particular art style and business development mode and has always dominated the animation industry; On the other hand, under the leadership of animation masters such as Miyazaki Hayao, Studio Ghibli has been insisting on traditional creation method and bring animation to an new height of art, becoming another core of art creation. Through reviewing productions,essays and video materials of Disney and Studio Ghibli, this article adopts comparison method,analysis method and inductive approach, analyzed the success factors of Disney and Studio Ghibli from different aspects such as their productions,creative agency,business mode and etc. This article aims to provide reference for the development of domestic commercial animation. |
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