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Business English Curriculum Needs Analysis Study

Posted on:2011-09-04Degree:MasterType:Thesis
Country:ChinaCandidate:H ShiFull Text:PDF
GTID:2205360305474159Subject:Foreign Linguistics and Applied Linguistics
Abstract/Summary:PDF Full Text Request
With the development of economic globalization, the need for interdisciplinary talents who are proficient in both English and business knowledge is increasing. Many universities have set up the business English major to meet the demand. Curriculum design, as a means to meet educational goals, is significant in the development of the business English major. Scientific curriculum design should be based on needs analysis.Needs analyses are conducted of business English students, business English graduates, business English teachers and employers respectively. Interviews and questionnaires are designed with reference to models for needs analysis of Hutchinson, Waters, Dudley-Evans and St John. The contents cover learners' personal information, career information, the lacks of relevant knowledge and skills, curricular demands, evaluations of established courses of the business English major, actual work requirements of the business English major graduates, and employers' requirements for skills and competencies. Analyses are also done of the present business English curriculum design and some suggestions are given on the basis of the results of needs analysis.This thesis aims to shed light on business English curriculum design and offer guidance in educating interdisciplinary business English graduates in China.
Keywords/Search Tags:business English, curriculum design, needs analysis
PDF Full Text Request
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