Disney Animated Film Chinese Audience Of Family Values

Scholars and critiques have presented varying positive and negative arguments and opinions regarding the theme and influence of Disney animated films. However, the global popularity of the Disney enterprise places a huge responsibility on the company to ensure that Disney products, particularly Disney animated films with a huge following particularly from the young audience, positively influence change in family values and not the opposite. In the study, the researcher sought to determine how Disney animated films influence the family values of the Chinese audience, especially since the films were patterned after Western or American family values and culture. The qualititative research allowed the researcher to obtain data through informal interviews with Chinese participants. The research participants were selected randomly based on their availability and their knowledge of Disney animated films, and were interviewed about how their experiences from watching the films have influenced their family values. The analysis and interpretation of data revealed that the influence of Disney animated films to family values of the audience is minimal, but the negative family values inherent in the films as perceived by the participants raises an important argument that challenges Disney's social responsibility and set implications on how future animated films should be written and presented for public viewing.