Jinan City Restaurant Name Study

Language is a social phenomenon, as a living language, dining name has identified the role of the symbol ,but also demonstrates the owner's rich in psychological ,combines the owner's cultural quality and taste.Dining name is a social linguistic research areas,the research has important theoretical and practical significance.In this paper, the author collected 1197 corpuses as the research object ,using corpus research methods and statistics, abriefly analyses the features and cultural factors of Jinan dining name,finally,right rules should beadvocated ,its name should compliance the guidance of"The Law of People's Republic of China National Common Language","The first batch of Variant Forms"and so on , meet the requirements of social norms .Promotion of standard Chinese characters need the whole to work together.The first chapter is briefly introduces the topics of origins ,of the siginficance and academic research , this paper'sinnovation and corpus collection and research methods. The second is the features of dining name.This chapter introduced features form pronunciation, vocabulary ,semantics .Chapter three is relations of its name and the social cultural .Its name is an important carrier of culture, by the restaurant'name ,we could see our unique cultural connotation.Culture is the soul of language.Only the language penetrated the cultural elements can be develop healthyly.With the study of a language,you can understand life style and mental state of a people.Chapter four is the errores of the written language and the standardization of language.wiht voice,vocabulary and other aspects ,the language has a certain non-stanard.as part of the construction of urban civilization ,it affects the study of Chinese language.Standardized restaurant names should meet three principles :the principle of distinction,aesthetic principles,the principle of a proper name.Chapter five is conclusion,summary of the main content of the paper.