Study On Language Used In The Features Of Dinning Name In Jiekou

Language is a social phenomenon, the catering shop as a kind of language, not only hasthe table knowledge, is the visual text, and food is one of the culture carriers, which shows theowner rich named psychological, but also the integration of the culture quality and grade. Asfor a restaurant, catering shop on its "eyes"," eye need good Lai", a specific restaurant is thename of a case, and many in the restaurant name added together, form of contemporary urbanChinese food and beverage industry" business card", they are the most direct form attractcustomers, but also in the most direct way to reflect the modern diet culture characteristic, canbe said that the restaurant name is Chinese culture in the context of an extremely vividlanguage and cultural phenomenon. The research on it has important significance in theoryand practice. The street dining restaurant name as the research object, will have to collect741name as the object of analysis, from the perspective of linguistics to analyse them, specificanalysis of the restaurant name naming characteristics and refracts diet culture characteristic,put forward food shop named positive rules, advocated the name should be" the Chinesepeople’s Republic of China on the national common language law"," the first batch oftabulated variant forms of Chinese characters" as a guide, with the character of socialrequirements. Popularizing standard Chinese characters, need the joint efforts of the wholesociety.The thesis is divided into five parts:The first chapter. Briefly introduces the selected topic reason, the significance of theresearch, the academic community on this domain research present situation, this articleinnovation as well as the data collection and research methods.The second chapter name analysis of language characteristics. This chapter mainly inwritten form, pronunciation, vocabulary, semantics, rhetoric in five aspects introduced Ji’nanCity restaurant name of language characteristics.The third chapter name relationship with social culture. Its language is an importantcarrier of culture, the name language this window, can see China’s unique cultural connotation.Culture is the soul of language. Only the penetration of cultural elements of the language tobe sustainable and healthy development. With the aid of a field in the study of language, canbe a better understanding of a nation, a group of life style and mental state.The fourth chapter name language problems and standardization. Name of language inwriting, speech, vocabulary use have a certain degree of not standardized, as part of theconstruction of city civilization, but also in some sense impact people for Chinese to learn andmaster. Standard name must meet at least three principles: the difference principle, aestheticprinciple, the principle of live up to your name.Conclusion of the fifth chapter, mainly summarize thesis content.