Book Cover Design Of The May Fourth Period

The May 4th New Culture Movement has bring huge changes in political structure, ideological concept and cultural forms to Chinese society. The book decoration and cover design also break from traditional framework and exhibit a brand-new artistic style and unique artistic charm in terms of aesthetic concepts and artistic language and expression. Lu Xun, Tao Yuanqing, Feng Zikai and Qian Juntao employ various elements to design book covers, such as Chinese and Western painting, design patterns, Chinese Calligraphy and art fonts. They have become the pioneers and founders of modern Chinese book cover design.As the beginning of modern Chinese book decoration, the cover design in May 4th period has the historic value of linking past with future. The review and study of it has special meanings for us to inherit tradition and make innovations on the Chinese cover design and modern Chinese design art.