Discussion On The Civil Liability Of False Advertising Spokesman

Nowadays, advertising have pervasive invade our life, can say advertising has become part of our life, we could benefit from some ads, but some false advertising but let the consumer rights and interests are infringed upon, and serious disrupted market order, violated the principle of fair competition. Currently in false endorsements issues, our law is not perfect, whether the legitimate rights and interests of the consumers or commercial fair competition have not been effective protection, this paper formally to study this.This paper by five chapters constitutes. The first chapter introduces its research ideas, and introduced the related background. From the reality, expounds the case occurred introduced the present situation and false advertisement on how to use legal ways to solve this problem are discussed. Chapter 2:in our country false endorsements problem currently involves evaluate the law respectively, the "advertisement law", "food safety law of civil law, the relevant provisions of such laws are analyzed and evaluated. Chapter 3:personal endorsement legal definition of false advertising. First is spokesperson for the performance of false advertising, followed by false advertisement reasons and forms, finally, the spokesperson whether it should bear legal responsibility for analysis. Chapter 4:in view of false advertising spokesperson may be responsible for civil liability for analysis. This is the key point. This part of the responsibility for spokesperson forms and expounds specific ways. Chapter 5:according to the discussion of false advertising, shall be investigated for spokesperson civil liability related relief system consummation from the two aspects of judicial and administrative specific remedies. The last part is the conclusion.