Research On Government Image Building In New Media Environment

Government image, is the impression of the government organization, the government image is good or bad has a vital role on social functioning. Compared with the previous mass media, new media environment in our country government image is facing new opportunities and challenges, on the one hand, reasonable use of new media can broaden the channels of policies and regulations propaganda, promote communication officer people, strengthening democratic supervision; New media platform, on the other hand, the spread of certain common event damaged the government image, reduce the government’s credibility.In this paper, the government image in new media environment is the research object, analyses the government image by the challenges of the new media environment and the reasons. Through the typical case analysis summed up the government image shaping strategy. Designed to improve the ability of government image creation under the new media environment, promote the government information publicity system.