Research On Evaluation Of Regional Consumers' Rights And Interests Protection Based On

Social commodity economy leads to the emergence of operators and consumers of the two classes of society, consumers in the transaction in a weak position, dishonesty operators often against to the consumer’s legitimate rights and interests, coupled with transaction information asymmetry, resulting in vulnerable consumers and operators hegemony status is more prominent. Therefore, the rise of consumer rights protection movement becomes a common phenomenon in today’s world, both the developed and developing countries.Because of the increasing demands on the quality of the products and services, consumer rights awareness is also growing, civil rights organizations and government consumer rights construction gradually perfect, all without exception reflects the improvement of China’s economic and social development and the level of consumer protection. Earlier consumer rights and interests protection evaluation research are mostly limited to the consumers of quality, service and aftermarket index evaluation, later expanded and added a number of evaluation methods, at first using the qualitative analysis and comparison, late for accurate, given certain numerical value to qualitative indexes. All this makes the evaluation perfect.Through the evaluation theory of the predecessors, we select the protection of the consumers’ rights and interests of the province in the province to evaluate the situation, in order to find the problem and the shortage. The before analyzing the results of the questionnaire first the credibility of the questionnaire analysis, ensure that the questionnaire is of rationality, and finally to ensure the effectiveness of the results of a questionnaire survey, which can be a good representative of the object to be evaluated. This paper according to the condition of the protection of the rights and interests of consumers in the new period through the method of combination of qualitative and quantitative analysis was performed to study the, assessment index is subjective qualitative analysis, especially by previous efforts and actual conditions to determine consumption evaluation index, such results more convincing.The author has done the following work in this study: first, to protect the interests of consumers in our country briefly describes the background, the evaluation of consumer protection theoretical significance and practical significance, the basic contents and put forward their own research ideas and research; secondly, the definition and the way of the protection of consumers’ rights and interests briefly, this paper will put the lack of protection of consumers’ rights and interests according to the introduction, and evaluation-- AHP the methods were introduced; thirdly, with the operation of the questionnaire survey through questionnaire survey analysis, recovery, reliability analysis, factor analysis and is effective, then, a validated questionnaire, calculate the weight of each index, consumer protection evaluation index system in the evaluation system of the post, also conducted consistency test. Subsequently, the value of the assessment, according to the evaluation results, in the producer indicators, operator indicators, social organization indicators, government indicators four aspects of the analysis. At last, the author points out the due to horizontal and limitation, methods and tools are somewhat subjective. The selected evaluation factors no scientific basis, mainly by subjective decision, reference meaning in how much is hard to say, questionnaires concerning the sample range is relatively narrow, directly leads to the one sidedness of the evaluating indicators and data. In view of these shortcomings, this paper gives a prospect, and hopes to establish a comprehensive evaluation system in future research.