Research On Legal Regulation Of Network False Propaganda

The popularization of science and technology unceasing development leads to the rapid rise of the e-commerce industry worldwide. More and more operators will focus on the development of the network market, trying to take advantage of the Internet to maximumly match their own ACTS of commercial competition, in order to maximize their own interests. At the same time, the public trading habits and way of life is changing greatly, web advertising has gradually become the most primary factor affecting consumers’choices of goods and services.However, some unscrupulous operators competing for favorable market advantage, crowd out on the same industry competitors, at the expense of the legitimate rights and interests of consumers and the industry’s overall interests, consciously using the network technology to engage in false advertising and other ACTS of unfair competition. Compared to the traditional false propaganda behavior, network virtual property and openness is harmful to the stronger and more widely, it tends to give the competition and consumer caused incalculable loss, serious damage to the network market competition order.For network is still at the initial stage of development in China, it has not yet formed a mature network legislation system and regulation mode, also not for the network false propaganda behavior directly regulating the legal basis, practice generally quoted in "anti-unfair competition law" defining the principle rules and referees, operability and applicability is poorer, together with the provisions of the legislative organs at all levels is lack of unity and coordination, lead to more confusion in understanding and using.As a result, this article embarks from the electronic commerce development present situation of China as the breakthrough point, takes the network false propaganda behavior compared to the US and European countries against network legislation mode of unfair competition, analyzes the current legislation system and the lack of regulation means. At last, on the basis of comparative study, we put forward a set of false advertising network behavior of scientific and effective system of rules and regulations, so as to promote the prosperity of China’s e-commerce development, for our country regulation represented by the network false propaganda to contribute network ACTS of unfair competition.