On The Protection Of Intellectual Property Rights

Image right is a kind of characterization factors related with people’s civil rights. In the law system of our country, image has not included formal legal rights protection scope. Dealing with the image rights infringement, it is also hard to find good adaptability of legal texts. According to the international image and the definition of translation, image right is various and legal features of intellectual property rights are interlinked. According to the legal system of intellectual property rights to build image rights protection system, image rights protection can be based on the protection of intellectual property rights system framework. This article will take the status quo analysis of the image righ ts protection and case study as the foundation, on the concept and characteristics of image rights, the origin of the image right system, image rights the adaptability and necessity of the protection of intellectual property rights, the meanings and functions of image rights protection system building is analyzed and demonstrated. To put forward the idea of building image rights protection of intellectual property rights system. Both the basic legal characteristics of civil rights, and reflects the inherent characteristics of intellectual property rights. With the rapid development of market economy, the culture industry grew rapidly and in a commercial characteristic extremely obvious modern management mode, especially the advertised publicity effect, the use of celebrity endorsements for advertising case can be seen everywhere, and then the cases of infringement of celebrity image also arises at the historic moment, legal problems also become legal theory of protection the right of image and issues of common concern to the judiciary. This article divided the four parts to discuss the image rights protection of intellectual property rights. The first part expounds the origin of the image rights and the development of ima ge right. The second part wrote the world to the image rights of different definitions, and listed the image rights in different countries has common characteristics. The third part is analyzed from three aspects: the necessity of setting up image right system in our country. The fourth part from the rights, responsibilities and benefits three aspects discussed the image rights protection of intellectual property rights.