| The escalating of digital information technology and network technology gave the birth to new media, with the new media widely permeated in our producing and living, human being has entered into new media age. Without a doubt, new media can push on the process of human civilization. But, at the same time, in the new media age, media technology inevitably grappled with the right to privacy of people at close range. Every time in depth application of media technology in people life means further concession of personal the right to privacy. It seems that using new medium is bound to cause powerlessness of own privacy.Privacy is the nature of human being and a vital part of individual dignity. Media Ecology based on media itself as the reach object, the school thought medium is an important agent of social development, media technology have a profound effect on social-cultural. This paper is about to based on the opinion of Media Ecology, and research the deficiency of citizen privacy right in new media era.First, the author will elaborate the development course, main representative, and their viewpoint, on this basis interpret theoretical proposition of Media Ecology. Next, the writer will define the conceptions of new media, privacy, the right to privacy, the evolution of privacy in new media time. Thirdly, the expression of media technology, such as social media, big data analysis, Internet mass hunting, hacking techniques, Cookies violate personal privacy will be emphatically analyzed. At last, the author attempt to propose a comprehensive scheme, which can protect privacy through formulating law, developing technology, industry self-discipline and enhancing user awareness of privacy protection. |