This paper puts its emphasis on the cyber marketing strategies of middle- and small-scale companies represented by G-Web Incorporation. To categorize the market on the Internet and select special targeted market on the Internet before carrying out marketing on the Internet is required, the same as traditional marketing. Similarly, 4Pscombination is utilized in marketing on the net, while there are specific contents and forms for the cyber marketing on the aspects of products, pricing, channeling, and sale promotion strategies, which inherits the conceptions of traditional marketing and brings about great impacts on the traditional marketing conception. 4CS combination is proposed in the basis of 4Pscombination. 4Csadequately embody the cyber marketing conception of personal-as-root and fully cater to personalized requirements of consumers. |