On Futures Markets, Marketing,

Leo · Mailermme summarizes : "As soon as I step into the futures market, I step and enter into one and full of noisy mysterious world. That kind of noise, that kind of colorness, burn my soul. My soul, my thoughts are calling me to come here." The passion of the futures market rises and falls, it is difficult to examine it how to change irregularly, which really makes people fascinated. After the 1990s, the futures market entered our country, after wild with joy that bringing the transient one to people, have left more sorrowful memory. The futures industry has once fallen into the most lonely low ebb. However,"the reminder of beaten army irons washes ".Through profound summary and introspection, it is the futures market of our country, have stepped into the standard and perfect new stage. At present, the new round of the passion of futures market is developed through holding under the arm and having entered the WTO and borrowing the great favorable plane of adjustment of the state policies, which is said that it has already been like the surging flowing water, irresistible. And for futures trade, it is an enormous marketing chance definitely. This text ferments to emerge under such a great background, the full text aims at studying futures market in the way of marketing, pondering over the management theory and tactics of the futures trade and channeling into the futures industry by studying the idea and method of marketing. It is hoped that what I do can offer an own strength to the development of trade. This text is the exploration and studying launching on a newer frontier branch of science domain. Because suitable consulting ripe materials are relatively little, it promotes my own thinking and study intensively in the course of writing. The main place of innovation of this text are: 1,Channel the marketing theory into the marketing of the futures, put forward the marketing concept of the futures boldly, and analyze how this marketing key thought of"regarding satisfying the demands of consumers as the center" to reflect to manage to combine the marketing idea and futures. 2,Further investigate characteristic of futures marketing, summarize the differences between futures marketing and other marketing of trade. 3,Analyze the marketing environment , especially competitor's environment, scientific and technical environment, etc. 4,Apply the concept of the whole products to the marketing of the futures, innovate the way serving for strengthening the futures market , offer theoretical foundation of marketing to study. 5,Put forward some more concrete working techniques novel in internet. 6,Research and propose five kinds of market development ways of the futures market.The full text is divided into seven major parts altogether, has launched the discussion of the marketing of the futures from level to level. The first part, analyze the characteristic of the futures marketing at first, carry on essential analysis to the difference of the futures in other trade marketing. The second part, on the basis of above, put forward the concept of the futures marketing further, and expose how to use marketing key theory " meet the need of the customer as the center", which is relatively in detailed. The third part, analyze the characteristic of the futures marketing environment of our country, including natural environment, policy law's environment, economic environment, investor's environment, competition environment, social culture environment, scientific and technical environment seven major respects. The fourth part, investigate and analyze about the futures market and forecast the future development of the futures market. The fifth part, on the basis of studying in the above every part, put forward what the tactics and method that the futures marketing of our country should be taken. The sixth part, explain the globalization development trend and importanceand tactics of international marketing of the futures market of our country. The seventh part, is the part of...