Heanor Corporate Development Strategy

Today, enterprise strategic management (ETM) has moved into the center station ofmanagement domain. And, along with the development of the economy and technologyall over the world, information industry, as a new economic increasing power, is becomingthe main role of economy acted by the traditional industry ever. In drastic industrialcompetition, do legion minitype information technology (IT) enterprises need [TM ? and,how to carry through it? These questions are the puzzles that each minitype IT enterprisemanager have to confront.Via discussing the [TM theory, the thesis put up a series probe into the SUNRISOcompany s management environment, the enterprise strategic programming, actualizingand adjusting.Main work are as follows:1.Expatiated the necessary and the pressure to put up the [TM. In thecircumstance of II changing rapidly, information industry cosmopolitanizing, competitionbecoming furious increasingly, enterprises need carry through effective ETM to keep highspeed stabilization and long term development.2.Discussed the more compatible [TM theory applied to minitype IT enterprise.For minitype IT enterprise, its macro-strategic should adopt the strategic combinedtechnology centralizing and market exploitation because of its limited dimensions andresource, its function-strategic should pay more attentions on talent resource strategicand market management strategic.3.Discribed the SUNRISO company's primeval enterprise strategic program.Based on the [TM theory, thesis made out a detailed analyzing about the enterprise'scommonly exterior and interior environment, and described the enterprise strategicprogram hereby.4.Analyzed the actualizing effect of the SUNRISO ETM, studied the affection ofexterior and interior environmental change on the enterprise strategic programming, andbring forward material adjust measures advanced.