Chain Management Strategy. Day One Hundred Group Study

As the first state-owned retail shop ,Dalian Tianbai group has accomplished great economic and society benefits since its starts- up fifties years ago .In January 15,1994 TianBai brought out series of service cored with eturn if unsatisfied?.The move is a ationwide first intended to suit the trend of market ,which was approved by officials of govermnent bureaus and welcomed by customers. With the surge of a lot of foreign - owned ventures such as Walmart Carrefour and Hualian supermarket .State-owned enterprises of Dalian are threatened by growing crisis and TianBai is on the crossing . So, this paper analyze a subject he strategy of multiple shop of TianBai group The paper consists of four parts .The first part introduces general situation of Dalian business, then it explains the crisis of TianlBai group .Tianbai is decided to develop chain stores ;The second part is about the successful experience of chaining market. On the basic of retrospection and summarization of other shop development ,TianBai decided their own plan;The third part is about making strategy .After full analysis of environment ,chance ,risk, superiority and inferiority ,the chain strategy was decided ;The four part is about practical measures. The part includes the building of organizational structure ,design of image ,location of chain stores ,administration of delivery centers, information systems ,sales ,finance and personal administration ,and so on. I hope it helpful for Tianbai group to develop.