The Chain And Expand Strategy Of Shanghai Yongle Company

Electrical home appliances chain industry of China since the eighties, change whole Chinese electrical home appliances pattern of field of circulation with higher speed with hyper normal development. While this surges forward, Shanghai Yongle Company, through the rapid development of several years, show one's talent, has already entered the top three that the Chinese electrical home appliances are sold.With the aggravation of chain industry competition of the Chinese electrical home appliances and maturity of the Chinese electrical home appliances market, Chinese electrical home appliances chains have accelerated one's own developing steps one after another, in order to in the rival numerous, competition fierce, have enormous market potential and rare trade of opportunity for development survive and develop at the same time. Under such a background, how Yongle Company chooses and implements the correct development strategy, and can be perfecting oneself constantly in the course of strategy implementation, thus can keep and strengthen the advantage of competing for, it will be the urgent and important problem related to development in the future of Yongle Company.This text has reviewed the theory, development and advantage of chain operation at first, it is the inevitable form of the field of circulation of electrical home appliances to confirm the chain form, then this text has explained the basic situations of the foreign electrical home appliances chain and domestic electrical home appliances chain development.Then this text has analyzed in an all-round way the domestic and foreign environment of Yongle Company, use the strategy, such as SWOT analysis, etc. to analyses that the tool combines Yongle one's own resource and advantage, and the general trend of events of the chain trade of electrical home appliances, it is Yongle's inevitable choice to summarize the chain and expand strategy.This text combines the author's actual management practice finally, to Yongle in implement company chain expand, question taken place put forward the improved tactics too in not expanding fast to Yongle company at the same time.Though the chain industry of the electrical home appliances just appeared short more than 20 years ago, had already had a deep impact on...