Guangdong Light Group Corporation——Analysis Of The Competitive Strategy

This article is a comprehensive case, including two parts, the case and the analysis. First part describes Guangdong Light Group Corporation, a state enterprise of foreign trade that specializes in Import & Export of various kinds of merchandises such as luggage & bags household electrical appliances, toys and housewares etc. In order to adapt to the circumstance of Light Industry, the corporation had been reforming its system of the organization, adjusting its long-term strategy and rebuilds his culture. It has been ready for playing a role of server for the circulation of commodities market in future. Beginning with Industry and competitive analysis, the second part evaluates the company resource and competitive capabilities. With further analysis of matching Organization structure to strategy, we confirm its competitive strategy: to be a best-cost provider. At last, there are some points of the author for the strategy improvement to be presented.