Creation Parts Manufacturing Company Product Development Strategy

This article adopts many ways for example: field survey9 specialists visiting, data collection,, questionnaire investigation and so on. It has theory guide and also uses the practical operation way to analyze comprehensively the world auto industry and parts and components industry抯 changes and market抯 demands in the future. It point out the direction for the Chuang Shi Parts Manufacturing Company抯 product development. At first , it begin with the analysis of the company抯 present situation, interior resources and capacity and the opportunities and challenges brought about by the environment抯 changes. Then judging by the product cycle theory and the growth system of threefold product mix theory and making use of the multiple indexes weighted value method, at the same time combining with the automobile motor product抯 developing trend, it puts forward the reasonable concept for the Chuang Shi Parts Manufacturing Company抯 product developing strategy: audit the available product in accordance with the criterion of systematic streamline, dissection and Hi桾ech to shrink and concentrate and then put into effect the specialized production, increase input and develop9 study and reserve the new product to ensure the company抯 reasonable product mix in the future and realize a sustained development. At last it puts forward reference suggestion about the product developing strategy抯 implementing way and guarantee. The whole article cite abundantly and argue thoroughly. It has the good serviceability. The analysis about the auto industry and parts and components industry抯 developing trend in the article has the universal significance and actuality that can be used for reference to other auto and parts and components enterprises.