China's Life Insurance Product Development Strategy Study

Study on the Development Tactics of Life Insurance ProductfabstractlAt present Chinese life insurance products stay in traditional product stage and the proportion of products with deposit feature is very large. Because the investment channels of life insurance fund is very simple and the amount to invest is very little. Bank deposit accounts for more than a half of the total investment in life insurance company. There has been a great payment ability crisis in china life insurance industry and Chinese life insurance companies have been to the edge of bankruptcy. Foreign life insurance company will bring new investment life insurance products into China that will shock us very much after China takes part into WTO. China life insurance industry must develop our life insurance products of ourselves as soon as possible in order to save our life insurance industry and make. a good base for competition in the future.Basing on Chinese situation and analyzing the demand and suppiy of life insurance products, This paper raise Chinese development tactics of life insurance product according to the experience of west countries.Improving traditional life insurance products according tn the demand and supply.2.Accelerating the development of life insurance products with dividends in order toaccumulate experience for investment life insurance3. Creating conditions for the development of investment life insurance...